http://dissectinginfluence.com/novices-dont-know-theyre-novices Predicting your unpredictable behavior. Mon, 13 Jul 2009 21:04:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://dissectinginfluence.com/novices-dont-know-theyre-novices/comment-page-1#comment-103 Strategy and White Papers - Flank with Education | M Kyle Craig Tue, 21 Apr 2009 18:29:50 +0000 http://dissectinginfluence.com/?p=23#comment-103 [...] One flanking strategy is that of education. By using your white paper to educate, you are raising the information base of your prospect. You are providing real and concrete reasons on the nature of your industry or product-space, rather than the specific features of your product. How does this help you? By educating your readers, you are actually improving their decision making ability. [...] [...] One flanking strategy is that of education. By using your white paper to educate, you are raising the information base of your prospect. You are providing real and concrete reasons on the nature of your industry or product-space, rather than the specific features of your product. How does this help you? By educating your readers, you are actually improving their decision making ability. [...]

]]> http://dissectinginfluence.com/novices-dont-know-theyre-novices/comment-page-1#comment-3 Strategy and White Papers - Flank with Education | The White Paper Place Wed, 17 Sep 2008 17:34:47 +0000 http://dissectinginfluence.com/?p=23#comment-3 [...] One flanking strategy is that of education. By using your white paper to educate, you are raising the information base of your prospect. You are providing real and concrete reasons on the nature of your industry or product-space, rather than the specific features of your product. How does this help you? By educating your readers, you are actually improving their decision making ability. [...] [...] One flanking strategy is that of education. By using your white paper to educate, you are raising the information base of your prospect. You are providing real and concrete reasons on the nature of your industry or product-space, rather than the specific features of your product. How does this help you? By educating your readers, you are actually improving their decision making ability. [...]

]]> http://dissectinginfluence.com/novices-dont-know-theyre-novices/comment-page-1#comment-2 Marketing as an afterthought | The New Southern Standard Wed, 27 Aug 2008 19:00:57 +0000 http://dissectinginfluence.com/?p=23#comment-2 [...] There was no talk about fulfillment, upselling, demand, messaging, demographics, pipelines, conversion, seo, sem, backend, positioning, usp, and so on. It was the perfect example of build it and they will come. Also, since this is their first online venture, there was a lack of meta-knowledge. They didn’t know what they didn’t know. [...] [...] There was no talk about fulfillment, upselling, demand, messaging, demographics, pipelines, conversion, seo, sem, backend, positioning, usp, and so on. It was the perfect example of build it and they will come. Also, since this is their first online venture, there was a lack of meta-knowledge. They didn’t know what they didn’t know. [...]

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