Who knew that a simple change in the weight of an object would have an effect on humans?

Link:

Weight as Persuasion WAC

Intro info on Body Language

If you are reading this blog, you probably already know many of these things. Just in case…

Body Language 101: What does it say?

The title uses persuasion, but it isn’t really about techniques. It’s about medical studies and their use of questionable methodology tactics when registering their trials. It’s fascinating, if a bit disturbing.

Link:

Why Persuading on Health and Safety Is So Difficult

Influence applies everywhere

An article discussing aspects of Cialdini’s book and it’s application to patient compliance in clinical care. Influence has many applications.

Link:

Patient Compliance And Behavioral Economics

There are many, many discussions and arguments written about healthcare. There should be. This will be a historical change.

In the midst of these discussions, errors of logic and reasoning creep into the fray. Sometimes, these ‘mistakes’ seem like devices meant to antagonize the talk-show guests or to boost ratings. Other times, they feel like devices meant to help convince the audience to agree with the speaker’s argument.

So I spend too much time debating the fallacies than understanding the issues. Here’s a post walking through many of the same things I’ve experienced with teaching fallacies.

Link:

When it comes to health care, which nation do we want to be?

Analyzing your twitter updates

Here are a few tools that offer a few ’softer’ aspects of Tweets – behavior, sentiment, and opinion.

It’s very cool for applying influence and persuasion concepts to your Twitter usage.

Tweeting By Numbers: 7 Ways to Become a Twitter Analyst

This is your brain on games

Here’s an article on the effect games have on your brain:

HOW GAMES CHANGE YOUR BRAIN

Good stuff.

Twitter tools

Here’s a few tools if you are a twitter user:

Using coupons on Twitter: twtQpon

Finding trends: twtQpon

Analyzing search sentiment: Tweetfeel

Finding trends: Twendz

Taking Polls: twtpoll

Distinguish positive/negative feedback: twitratr

Article on Placebos

A placebo is a medical wonder. Scientists don’t really understand how a sugar pill can heal. Apparently, the power of the human mind is more powerful than we realize.

Link:  Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why.

Think you can multi-task? You can’t.

There has been a lot of research released over the past few years describing this new fact. Here’s a new paper:

Multitaskers beware: your divided attention comes at a price

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