groups

If you’ve ever had a discussion about something controversial – politics, religion, life/death – you’ll often find that there is never really any progress made on either side of the argument. That’s usually because each side has a deeply rooted emotional belief in their viewpoint and they don’t change their mind to arguments of logic and reason. Weirdly enough, the only facts they listen to are the that support their original viewpoint.

Here is an article discussing that issue. If you’ve followed Tversky and Kahneman, you’ll be familiar with some of the ideas.

Link:   How We Support Our False Beliefs

Also, here’s an extended discussion based on the article but using it to discuss topics in medicine. Interesting read.

Link:   “There must be a reason,” or how we support our own false beliefs

Think about your favorite activity.

It could be anything – your kids, your house, your garden, fishing, sports, sewing – whatever. Take a few minutes and picture about yourself actively taking part in whatever it is. Now, think about how many people you know that enjoy this exact same activity.

Depending on the activity, you can immediately think of at least 5 people immediately. (Maybe more if it’s really popular…)

Now consider the niche you are in and the customers you are serving. Do you think this behavior exists with them? Of course it does.

Each one of your customers has a connection to other people who would be interested in your product. You should always be extending your product into that niche by referrals and introductions. It’s an easy way to expand your sales base without incurring additional costs. Being introduced to a prospect by their ‘friend’ is the fastest way to gain immediate trust and credibility.

What’s your plan for targeting groups?