Dissecting Influence » lagnuage http://dissectinginfluence.com Predicting your unpredictable behavior. Wed, 26 May 2010 23:40:23 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Language and your brain http://dissectinginfluence.com/language-and-your-brain http://dissectinginfluence.com/language-and-your-brain#comments Wed, 20 May 2009 22:19:42 +0000 admin http://dissectinginfluence.com/?p=212 In one of the most overlooked areas of marketing, picking the right words can either skyrocket a campaign or bury it. Many times, changing a word or two is the difference between acceptable results and stellar, out of this world results. But the language is rarely scrutinized at the same level compared to the other components of a campaign. Why is that?

There are 3 main reasons:

One – it’s hard. Writing and editing is time consuming. It takes effort and discipline. Most people (except for professional writers) don’t want to take the extra time to refine their copy. 

Two – people don’t get it. Most business owners and marketers don’t realize the effect that changes to their copy will have.

Three –  people don’t believe. Of those that are don’t about the power of language, many don’t believe that a few word changes will make a difference. (Personally, I can relate to this viewpoint. I shared it for many, many years. )

 

Don’t underestimate the words you use. Spend time going through your campaign looking for words that aren’t carrying their own weight. Change them immediately. Even a few changes will make a difference.

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